The Musings Of An Opinionated Sod [Help Me Grow!]

Planners create fate, not ads.

Remember, add your own – but stick to the underlying message of each ‘value’ – or you’re off brief and slapped on the wrist!

Thank you to everyone [or anyone] who took part in this.

Of course the 5 statements I’ve written over this week don’t scratch the surface of the things planners should know/do … but this is a starting point and as things progress, I may/will call upon you to add some nuggets on matters such as commercial appreciation, collaberation, breadth and depth of opinion and remembering that sometimes what people say is the next big thing is an old thing with a fancy-pants new name.

In the meantime, I come back from China tomorrow so will have a look at what you’ve come up with and then blatantly rip it off and pass it off as my own.

In all seriousness, thanks so much for this … I’ll see where we’re at and what Baz says and try and give you all an update as/when it happens.