The Musings Of An Opinionated Sod [Help Me Grow!]

Any ideas?

OK I’ll give you a few clues.

1/ It’s a gamblers paradise.

3/ It’s full of big spenders, prostitutes and gloriously bad taste memorabilia.

Got it?

Yes … that’s right, it’s China.

OK, strictly speaking it’s a land ‘owned’ by China called Macau – but eitherway, it’s part of the communist governments ‘interests’ which is probably quite strange for some of you to get your heads around.

Well here’s something a bit stranger … it’s officially the gambling capital of the World.

Yep, little ol’ Macau is bigger than Las Vegas in terms of revenues taken.

Mad eh!

But the point of this post is not to highlight how by the time you read this, I will have gambled away everything I have managed to pull together over the last 39 years [that’s a joke Jill, stop packing your bags] it’s to draw the metaphor with how business talks about the importance of following a ‘carefully crafted strategy’ even though they will happily chuck it out in the blink of an eye if they think they can make some quick cash from another venture which may fly in the face of what they supposedly stand for.

Of course, few will ever openly admit that … and I’m all for companies making tons of cash … however when so many are so quick to criticise their agencies for going ‘off brand’, I find it quite amusing that if you scratch the surface [and sometimes you don’t even have to do that] you realise they go way more off tangent than most in adland could ever hope to achieve.