The Musings Of An Opinionated Sod [Help Me Grow!]


What’s The World Coming To When The Medical Industry Resort To Porn Storylines To Sell Their Products?
May 18, 2009, 6:44 am
Filed under: Comment

Below are the key frames from a [alleged] geniune Gaviscon commercial in South Africa.

For those who don’t know what Gaviscon is, it’s a treatment for heartburn.

Right, with that, get your eyes around this …

What a nice final super …

“It’s like a fireman came in your mouth”

So does that mean Gaviscon tastes salty? Actually lets stop this talk right here …

Look, I don’t know if this is genuine – so if Gaviscon’s lawyers are reading this and want to sue – may I suggest you aim your legal guns at Andy, because not only was he the person who sent it to me, he was chuckling like a hyena on laughing gas.

Apparently the innuendo occurred because the copywriter behind the ad has English as his/her 2nd language.

Personally I wouldn’t put it past he/she to have done it on purpose because knowing quite a few copywriters, they’re a bunch of perverted comedians … so if that is indeed what happened [which we’ll never know because surely they’d never openly admit to doing such a thing] it could be one of the finest examples of ‘career limiting moves’ since WPP said Enfatico was the agency of the future.


7 Comments so far
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Could be the serious hose action they are referring to. Just a thought.

Comment by Charles

you of all people campbell know libel laws include anyone who prints the story even if they heard it from someone else.

dont get your frillies in a twist its true so your bank account can stay free from human contact.

Comment by andy@cynic

If it is true, I just hope that Listerine buy every ad after the Gaviscon one …

Now that would be media planning, especially if the end super reads:

“Leave a better taste in your mouth”

Comment by Rob

Is the Listerine device still an explosion in your mouth?

Something “blowing”?

*leaves blog*

Comment by Age

Hahahaha
That’s even funnier when you know the creatives who did the original ad…

Comment by Rob Mortimer

poor bastards.

Comment by miss brown

that s what you get for hiring french copywriters, apparently

Comment by peggy




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