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Below are the key frames from a [alleged] geniune Gaviscon commercial in South Africa.
For those who don’t know what Gaviscon is, it’s a treatment for heartburn.
Right, with that, get your eyes around this …
What a nice final super …
“It’s like a fireman came in your mouth”
So does that mean Gaviscon tastes salty? Actually lets stop this talk right here …
Look, I don’t know if this is genuine – so if Gaviscon’s lawyers are reading this and want to sue – may I suggest you aim your legal guns at Andy, because not only was he the person who sent it to me, he was chuckling like a hyena on laughing gas.
Apparently the innuendo occurred because the copywriter behind the ad has English as his/her 2nd language.
Personally I wouldn’t put it past he/she to have done it on purpose because knowing quite a few copywriters, they’re a bunch of perverted comedians … so if that is indeed what happened [which we’ll never know because surely they’d never openly admit to doing such a thing] it could be one of the finest examples of ‘career limiting moves’ since WPP said Enfatico was the agency of the future.
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Could be the serious hose action they are referring to. Just a thought.
Comment by Charles May 18, 2009 @ 6:55 amyou of all people campbell know libel laws include anyone who prints the story even if they heard it from someone else.
dont get your frillies in a twist its true so your bank account can stay free from human contact.
Comment by andy@cynic May 18, 2009 @ 7:06 amIf it is true, I just hope that Listerine buy every ad after the Gaviscon one …
Now that would be media planning, especially if the end super reads:
“Leave a better taste in your mouth”
Comment by Rob May 18, 2009 @ 11:30 amIs the Listerine device still an explosion in your mouth?
Something “blowing”?
*leaves blog*
Comment by Age May 18, 2009 @ 2:55 pmHahahaha
Comment by Rob Mortimer May 18, 2009 @ 4:12 pmThat’s even funnier when you know the creatives who did the original ad…
poor bastards.
Comment by miss brown May 18, 2009 @ 5:20 pmthat s what you get for hiring french copywriters, apparently
Comment by peggy May 19, 2009 @ 7:08 am