The Musings Of An Opinionated Sod [Help Me Grow!]

I wasn’t in the mood for talking … there was no crappy food to be seen … I’d already completed all the ‘kill’ games of my various consoles and the cat just wasn’t going to do it – so at a loose end, I logged onto YouTube and just pressed on random links.

After trawling through page after page of the sort of thing that made Les Dennis look talented, I finally came across this …

Apart from the fact the little bastard made me think that’s what Andy must of been like when he was a child [assuming he once was an actually baby] I realised I was smiling.

I watched it again.

I smiled some more.

I clicked on some more links.

I found newsreaders – the people we look to in our hour of need for a professional, authorative and knowledgeable understanding of what is going on – making complete arses of themselves …

… or arses making a complete idiot of their professional, authorative and knowledgeable newsreader owner …

I started laughing.

I felt the pressure slowly disappearing and realised there was an opportunity for a health brand to create a branded ‘laughter is the best medicine‘ channel on YouTube … something that could help the digital generation snap out of any temporary malaise they may be experiencing.

Actually not a health company – they like people feeling sick and depressed, it’s what makes them their huge profits – but for someone like the Samaritans it could be a boom, or even Google given they want to prove they’re not evil and want to make the World a little bit better for all of us.

[You can have that for free George 😉 ]

I am not saying a compendium of funny videos is going to fundamentally help the genuinely depressed and ill – of course not – but as a little ‘pick-me-up’ it could work wonders, hell it worked for me – and from a brand perspective, not only could it be something that can be instigated for zero cost, it might actually make people feel quite positive towards a category which, if we have any view about it at all, is probably not all that emotionally strong.