The Musings Of An Opinionated Sod [Help Me Grow!]

Freedom Of Breath …
January 22, 2009, 5:15 pm
Filed under: Comment

Our print work for SHARP’s range of air purifiers – timed to coincide with HK’s peak influenza period.

It’s targeting the millions of people who brave HK’s already polluted air going to work each day – the unconscious victims of particle warfare.

In the category of bad health, we’d like to our ad is a ‘breath of fresh air’. Boom tish.

Without doubt more can be done – and it will – but as an ad, we think it’s pretty good, but then we would say that wouldn’t we.

5 Comments so far
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Have you just put this up? Why hasn’t anyone posted?

I really like it. I know you’ll say it’s just an ad but you don’t have to educate the people in HK on the benefits of the product with their air quality.

By giving this brand a quirky personality you are differentiating it from what I guess is a pretty undifferentiated category so it’s nice to see your HHCL education wasn’t wasted. LOL.

Nice work, something you’d expect more from W&K than M&C. Guess things are changing in Asia. 🙂

Comment by Bazza

Moving quickly I see.
Good stuff.

Comment by Rob Mortimer

inspired by your fucking big hooter no doubt. nice but thats the least id fucking expect from someone who has been inspired by me

Comment by andy@cynic

We were all waiting for you to opine Bazza. But all you give us is a series of guesses. And you didn’t even point out the missing verb. Typical trend guy!

Comment by John

nice to have your sarcastic and bitter opinion back on this blog dodds

Comment by andy@cynic

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