Filed under: Comment
So as we’re close to moving countries again, I have found myself looking at various furniture brochures.
Now if that wasn’t scary enough, imagine how I felt when I saw this …
Yes, it’s a bed called NOTTINGHAM.
To add insult to injury, they then have the cheek to say “A good nights rest comes at a fraction of a price”.
Apart from the fact that I don’t want a good nights rest, I want a good nights sleep – the reality is that the only good night you’ll have in crime ridden Nottingham is either if you’re dead, or in a Police cell.
[That’s a joke BTBB, so don’t tell me off please!]
Trust me, I know how painful coming up with names for brands can be, but I can’t believe that NOTTINGHAM was the best thing they could come up with.
Jesus, I’ve just seen a box of elastic bands that was able to come up with a half decent name [‘TRUE FRIENDS – because we bond forever’] so I can’t believe a product that has real emotional value in the purchase decision [and costs more than 50 cents!!!] can’t come up with something abit better than a place in England with a serious crime problem.
I remember lovely Russell gave a little challenge a while back to come up with a new name for the North Sea.
If memory serves me correctly, the winner was “Ice Cream Sea”.
Rather than hide from the fact it’s a bloody cold bastard, they embraced it and associated it with something positive – Ice Cream – brilliant.
So here’s a little challenge of my own, if you were the guys behind the NOTTINGHAM bed, and were tasked to come up with a new name, what would you suggest – and no, Bedpost Notches is not appropriate, ha!
Right, over to you …
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based on this blog i could call it “switzerland” because nothing fucking interesting ever happens in it. you might think im being a bastard but theres a lot of puritancial parents whod fucking flock for it.
but to really get the dollars flying in it needs to be called the “hairy box” because men would always be desperate to get in there.
or you could call it the “iraq”, use the copy line “occupy” and sell it to every republican alive.
where do i send my fucking invoice campbell?
Comment by andy@cynic November 27, 2008 @ 7:30 amI love the title of this post but the justification for “Iraq” is hysterical though if I feel guilty for liking it. I have nothing I can suggest because it would already come a very poor second to what has been said in this post already.
Maybe the reason you’re not getting rewarded for your “thanks” is because you’re a few hours early. Or maybe you’ve upset too many people this year. Thinking about it, I think the second option is the most likely reason. 🙂
Comment by Pete November 27, 2008 @ 7:42 amSqueak and Sleep?
Comment by Charles Frith November 27, 2008 @ 8:48 amTransformer? One moment it’s a bouncing love castle the next it’s a deep sleep cocoon.
Comment by Robert November 27, 2008 @ 9:46 amThat’s really shit isn’t it?
we’re naming a mattress?
Comment by lauren November 27, 2008 @ 11:19 amurplace
As in “your place” because in a lot of situations; whether you’ve had a bad day at work, you’re feeling sick, you want to dream, or you want to be alone with your partner etc… your bed is YOUR ONE place in the world you can rely on for comfort. No one can take that place and peace away from you.
It’s the ultimate refuge from everything.
It’s urplace.
God, I sound straight out of MadMen don’t I?
Comment by Age November 27, 2008 @ 12:03 pmYes Lauren we are … do you have a problem with that? And Age, you don’t sound like someone from MadMen, you sound like someone from Landor 😉
Comment by Rob November 27, 2008 @ 1:04 pmha, that’s low!
Comment by Age November 27, 2008 @ 1:33 pmYou’re right, I should only reserve that sort of comment for people that have killed members of my family. Apologies, I’m having a shite day!
Comment by Rob November 27, 2008 @ 1:36 pmIt’s ok Rob… after all the McCann bashing on here I’ve now got a thick skin! hehe
In all honesty though, thinking more about my name suggestion (adwank aside) i do think it’s linked to a pretty true insight. Anyways, im off to watch the hail storm. Hope your day gets better than Melbourne’s weather right now…
Comment by Age November 27, 2008 @ 2:22 pmSticking up for your idea?
Now you’re just inviting trouble Age … 🙂
Comment by Rob November 27, 2008 @ 3:00 pmI’m no creative, so i’ll let Andy come up with a name… but he can have my insight and proposition “your ultimate refuge from everything” for free…
😉
Comment by Age November 27, 2008 @ 3:21 pmpain in the arse
Comment by Niko November 27, 2008 @ 3:46 pmCall it the Landor – filled with fluff and you don’t notice it’s there.
Comment by Creative Director November 27, 2008 @ 6:21 pmyour ultimate refuge from everything? how about calling it a fucking bed, that would be a good start. its a day off, what the fuck am i doing here?
Comment by andy@cynic November 27, 2008 @ 7:10 pmempty bed syndrome?
Comment by Niko November 27, 2008 @ 7:22 pmYou’re here because your work is your life?
Comment by John November 27, 2008 @ 7:45 pmi had a whole rant going on… but i’m too knackered. i’m off to bed.. to sleep on my UltimateRefuge5000_FutonLite®.
😐
Comment by lauren November 27, 2008 @ 8:09 pmI’d call it “Up North” – and fuck of down south.
The End.
Comment by Marcus November 27, 2008 @ 9:55 pm