The Musings Of An Opinionated Sod [Help Me Grow!]

This is a really interesting post and I agree with everything you say. I don’t know if long copy is dead but it’s definitely seriously ill. 🙂

In addition to the reasons you’ve listed, I think agencies desire to have a quick turnaround on ads so they can get cash flow also has contributed to this situation, as has lack of training in creative departments.

Your last sentence is especially pertinent because as the famous quote goes, people like to read interesting things and sometimes they are ads. Not very often these days though. 🙂

the other aspect to developing long copy is surely context – 300 words on a freeway billboard is retarded, but ideal for a print piece to appear in the Saturday paper.

thats a great impression of a planner youre doing there lauren, stating the fucking obvious. i know youre doing it to just take the piss because youre far fucking smarter and creative than the cocks who get paid a shitload to talk about things like brand fucking onions 🙂

brand fucking onions?

brand fucking bollocks more like.

any cock on this blog who relates a brand to any type of fucking food from onion to pizza is due a hefty kick right in the windpipe.

pie chart anyone? mmmmmmmmm pie…

You can get a lot lower Lauren, you could work for Mindshare as their marketing director.

Great post Rob, am I seeing you this week?

Fewer and fewer copywriters can do this.

If Scamp thinks the guy at Fallon is worth a million pounds a year, what would a poet get? Maybe they’d be happy with a wooly cardigan, some port and a summers day sat in a field.

advertsing has been using poets, you just don’t knowit.
Think of all the rappers that namedrop shit..so yeah it works and is being used.

Jay-z made armadale vodka a hot drink (he owned the company as well) by dropping it in his rhymes.

I think we all know what Rob’s views would be on that Rob M. 🙂

No I wouldn’t John.

Morning [or night or whatever time it is] I’m going to bed … hope you’re all well.

I think you can join Lauren in the ‘state the obvious’ planning department. Night.

i’m sorry, but i’m not sharing a department with doddsy.

you bloody coward Boucher.

ivory? cheap bastard

I’m hoping Andy that the scarcity value of endangered wildlife will allow me in the future to cash in my ivory tower and upgrade to the opulence of your mirrored palace and glamorous assistants

I hope you’re not suggesting that his assistant is not glamorous Marcus?

And professional.

gotta love russian chicks

is that you or the AK talking

I couldn’t watch that video clip in the shed, I’m sorry. I’ve watched it now. I don’t know what show it’s from either, and I’m sorry for that too.

And it made me cry.

As I’m getting older I realise that I tend to cry more, even at the silliest things (although, as the Germans say – I’m built quite close to water). I’m getting older, and things are happening to me and I’m making things happen to other too. Sometimes those things are good and sometimes they are bad and they wind in and out of each other and make up the fabric of my somewhat ridiculous life.

I think poetry or a good script, touches the points where the good bits overlap the bad bits – the crossroad where one thing moves to another. Advertising on the other touches the threads – just the good bits or just the bad bits.

You don’t need to understand what a 30 year old male, living in Germany, with an income of 75K Euros a year does. You need to understand what he has done, the good bits and the bad bits and where they cross over.

You need to understand his wounds.

Young Whizz, horses are a Italian thing.

In my experience the Eastern Europeans tend to be more creative and suprising..Spokoynoy nochi 😉

I see Andy’s legendary people skills on display again. 🙂

Very honest and truthful comment Marcus, thanks.

That clip is from the show Madmen, which is about an advertising agency in the 50’s (50’s?). It’s a great show especially when you see just how ridiculous this industry can be to have not changed THAT much in such a long time.

I hadn’t seen Marcus’ comment, it’s great and he is totally right. Great communication isn’t just about category trends or focusing on the aspirations of an individual who “claims” to earn a certain amount, it’s about understanding people’s hopes, fears, loves and losses because then you create communication that has real relevance to it not just category association.