The Musings Of An Opinionated Sod [Help Me Grow!]


SIA: Airline Of The Year As Voted By The Boring Bastards Society.
September 25, 2008, 7:17 am
Filed under: Comment

05/09/2008 by you.

So according to this ad, a couple – who have spent fuck knows how much on getting a private suite aboard the new A380 – have decided there’s no better time to arrange their family photographs than when they’re flying at 38,000 feet.

Is someone on drugs????

Look, I don’t care if you’re a 98 year old, one legged midget with a collapsed lung and a blow up doll – if you spend that much moolah on a private suite you’re not going to waste your time sorting out bloody photographs, you’re going to be doing all you can to join the mile high club.

God there’s so much I hate about this ad.

For instance, why is the hostess so bloody small?

Seriously, Mr Small from the Mr Men would be bigger than her. Talk about racial stereotypes!

And what about that female passenger?

She bloody huge … like monster huge … what’s that all about?

I tell you, it’s like SIA and TBWA have decided to position the airline as the ‘home for the freaks’ – and whilst that might be true to TBWA’s ‘disruption’, I question it’s commercial validity.

And another thing …

I don’t know about you lot, but everytime I fly I’m told I have to keep my seat belt tightly fastened – even when we haven’t even taken off – so how come these OAP’s get to arrange their photos whilst lazying about on the bed?

I tell you, if those buggers experience some turbulence mid-flight, there’s going to be a hell of a mess … plus all the carefully arranged photos will be all over the place.

In all seriousness, how long is it going to be till SIA understand they should listen to what Freddie is saying rather than continue throwing more good money after bad?

And how long is it going to be till TBWA understand that a high profile client like this is undermining their ‘disruption’ philosophy rather than showering it in glory?

Jesus, this is one of my favourite airlines and yet their ads are making me want to never fly with them again.

Yes they are improving from the horror that was their Hostess In The Hotair Balloon ad – not to mention the weapon of mass destruction A380 Comes To London – but that doesn’t mean this is good, it just means this wonderful airline and agency are more lost than Tom Cruise at a Catholic conference.


15 Comments

where the hell was this ad printed? please tell me it was printed in the singpore-equivalent of the daily telegraph, so you get a whole bunch of aspirationals booking tickets, wanting to experience the ‘high life’ and annoying the fuck out of the flight crew with their tacky crap.

honestly, i think any airline that bases their strategy on the model of plane is a bit weird. it’s really only airline staff, sad plane-spotters and marketing wankers who really care about that shit – everyone else cares about the price, the service, the destination and being able to get wasted on long-haul flights.

Comment by lauren

It cracks me up the hostess is small. They usually make the passengers teeny tiny businessmen so that their seats look huge.

Comment by Emily

good point emily so if baz gets fired he knows he has a job at sia all sewn up. i cant even bring myself to talk about this ad because its so fucking shit but it does make me realise how good virgin are to us and how much i prefer you being a bitch rather than the hippy shit we had to endure in yesterdays crap blog post.
is that a compliment to you campbell? i didnt mean it to come out that way 🙂

Comment by andy@cynic

Oh dear this isn’t very good is it. I agree with you Robert, in experential terms SIA is an amazing airline but their communication is the Garuda of airline advertising.

When Batey launched the airline it was powerful stuff so it’s tragic that as they’ve developed into a real category leading organization they’ve pushed TBWA into doing bland, meaningless, attempted aspirational rubbish.

Andy is right this ad highlights how great Virgin Atlantic are as a client which is why I’m joining you lot despite Andy’s welcoming note of the previous post. 🙂

Don’t worry Andy, I know the only reason I got hired is because Sarah got hired so you got a hire 1 get 1 free. 🙂

Comment by Pete

youve made my cold cold heart feel a pang of guilt pete. fuck youre good

Comment by andy@cynic

As you would say Andy “Gotcha”. 🙂

Comment by Pete

dont use my fucking line against me you cheeky bastard. but like i said, youre fucking good 🙂

this is award day isnt it? good luck rob youre going to fucking need it

Comment by andy@cynic

respect on your tshirt creation. itll confuse the fuck out of the organisers and the people at the conference. dont think youll be invited back but like the marx brothers you shouldnt want to be a member of anywhere that would have you as a member. have fun and remember to swear. a fucking lot

Comment by andy@cynic

Maybe the next ad should feature the seven dwarfes if SIA are now hiring midgets. Tom Cruise might even get a gig, his agent should call up Fred. 🙂

Comment by Bazza

I will remind you gentlemen of your comment at our next remuneration negotiation meeting.

Enjoy today Robert, I know your views, ideas and ideals will leave a lasting impression on all who are lucky enough to hear you speak.

Comment by Lee Hill

carefull lee, youre sounding awfully like auntie “sickly sweet” george 🙂

good call on tom cruise baz but the fucker refuses to come out his warm and cosy closet so unless sia let him be their inflight coat hangererer hes destined to making more mission impossible shit and looking a twat on oprah. tom cruise is the new jean claude van twat

Comment by andy@cynic

Does SIA mean shit idiotic ads?
Do you guys still do the smellies because this has to be a front runner for a couple of categories. I hope the creatives have killed themselves out of shame.

Comment by Tom Coops

I saw it over here last week and thought mostly the same things!

Comment by Rob Mortimer

Some businessmen do have huge seats.

Comment by John

Not Lee … he has to fly economy.

Comment by Rob




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