The Musings Of An Opinionated Sod [Help Me Grow!]

The message I take from that is that ‘branding’ is done through so many subtle little things that it is no longer purely the domain of ‘adland’ etc as traditionally defined (however it is traditionally defined). It’s the role of the factories, the sales people, the shop staff – as well as triggered through stuff that you do which is not ‘communications’ again as I undersatand it to be defiend withtin the ‘industry’ – as you say, through clothes etc – even through things like business school lecture room discussions about them

I’d have thought he’d love that idea anyway.

Ten years? They started in 75 I believe and have been in a lot of European countries since the early 90s – another overnight success that wasn’t.

And what are retail windows if not expensive advertising media? Oh look their founder agrees with em – smart man – http://edition.cnn.com/BUSINESS/programs/yourbusiness/stories2001/zara/

I honestly am in rabid dog mode … I don’t care if they don’t give me the award after this, infact they shouldn’t because I’m inclined to shove it down his throat.

Thank you John, I’ll be bringing that to his attention as well.

He grabbed the mic off of you? In the middle of a sentence?

Any choice words anyone would like me to add to my response? I’m taking suggestions right now.

woo hoo! knock ’em dead rob!
if systems and processes are the only means to a successful brand, ask him why’d HE’s not leading brand – he’s an academic, his life would be centered around systems and processes [more than most i would say]. and remind him that speaking at a conference doesn’t constitute ‘leading brand’

war room any one?

You caused me to open for the first time this book I got at a lecture last year for the first time. Hmm what does it say …

“Zara spends only 0.3% of sales on advertising, usually to emphasize the attractiveness of its copycat strtaegy…

For Zara the store window dispaly is the major vehicle for advertising to the consumer. The windows, refreshed every two weeks, are large and dramatic, and feature the merchandise as the star.”

(p39 Private Label Strategy by Kumar and Steenkamp.) Any help?

Mr Kumar should visit their flagship store – passeig garcia, barcelona. (or at least the Zara website!)

The store and the windows and even how everything is perfectly color co-ordinated with bags on shelves above and shoes below tell us (young people who love fashion and don’t want to spend a fortune) exactly what the brands values are. Up to date interesting fabulous outfits.

I love how Zara stores are well laid out so they always feel premium (vs H&M which is cheap and fun but complete chaos usually) – Their dressing rooms are bigger w enough space to move around vs tiny cubicles. it’s tangible stuff like that which makes a real difference. Does this guy really believe it’s not part of their conversation with people who shop there?

And ofc they do grand fashion shows and are seen in all the right magazines…. celebs constantly seen in their outfits etc

Back the point, enjoy your time up there Rob!

Go Rob Go.

Wonder what this guy teaches ‘young’ minds !

off with his Rob 🙂

Having lived through the drama of the battle of Miami I should not advocate what I know Robert will be doing but it will put him in a good mood for a few weeks as well as defend the honour of advertising so I see Nirmalya Kumar’s pain as fair and just collateral damage. Yes Andy, Auntie George has gone nasty.

This is what I like about you guys, willing to fight for what you believe is right (almost) regardless of cost.

Do we know that for a fact Mr Brown? Suprise suprise..

some things are worth more than money mortimer and verbally happy slapping some management consultuing academic is one of those moments. how do i get to india in the next 15 minutes, ideas people

just spoken to campbell and hes not just carpet bombed the prof fucker but hes dropped a few scuds on the ceos of the multinational agencies.

when will people learn that campbell with a microphone is a scarier proposition than fucking terminator?

well done campbell just tell us where to post bail

I look forward to the legend.
I hope it was recorded.

I do recall asking a question that slagged off Kevin Roberts at the Future Marketing Summit on behalf of Mr C

I seriously hope Campbell videoed it.

This Harvard professor is not unlike many people you encounter in the ivory tower. But he deserves a big kick between his legs for grabbing the mic from you.

Hey Robert,

Your presentation resurrected the 1st day’s session for me. I’d almost sunk into a deep depression with all the ‘erudite’ thoughts that were being flung around like confetti. Wanted to chat up with you later but didn’t get an opportunity.

Hi Rob of sunshine. I see other people have past praise on you but I want to also. You were the most exciting and interesting presentation and made the entire conference worthwhile. I hope you come back to India soon and help us do more becuase we have the desire but you have the skill and creativity. Come back soon.