The Musings Of An Opinionated Sod [Help Me Grow!]

Has Anyone Read This Book …
June 25, 2008, 7:41 am
Filed under: Comment

Given it’s backed by Ogilvy, written by Kunal Sinha and features a forward from Shelly Lazurus – I already have certain expectations – however I’d love to hear from anyone who has already read it, especially if they live/work in China.

If no one has, I’ll put in my 2-pennies worth once I’ve finished it – though personally I’d LOVE to hear Charles view given he is a man who is ‘living’ China rather than just living in China.


6 Comments so far
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sounds thrilling. for wpp executives.

Comment by andy@cynic

I thought politics was changing China. And Frith of course.

Comment by john

I’d love to have a read if I can find a copy. Like yourself I have expectations because it’s in the interests of Ogilvy to paint a rosy picture. I will say though that Ogilvy have are probably the most progressive Agency in terms of investment for China.

Comment by Charles Frith

Ogilvy in Asia is a very different beast to Ogilvy in the rest of the World – and while I applaud their stance interms of celebrating Chinese creativity [though what they term as ‘creativity’ is going to be interesting], I just wish it had been written by people with a greater viewpoint on creativity than these ‘business people in advertising clothing’.

That sounds disrespectful – it’s not meant to be – but for all Ogilvy’s progressiveness in the Asia market, they still focus their efforts on traditional advertising channels, and whilst they can argue it’s because that’s what clients want, I think it’s also because it’s an easier sell and the clients they have often look to them for advice rather than just advertising services.

Comment by Rob

i’m as cynical as the next girl in black, but given that we’re all crying out for agencies to produce content, as opposed to ads, are ogilvy actually heading in the right direction?
i’m also interested in what they deem ‘creativity’, but perhaps it’s a step in the right direction…

or maybe not.

Comment by lauren

Words are easy – it’s action that proves intent which is why I am more likely to believe this book is a product of the Ogivly PR deparment than the companies true desire to move communication forward.

Of course they’ll be people there who genuinely want to help make it happen – but not the ones who want the ‘easy cash’ from the traditional channels.

Comment by Rob

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