The Musings Of An Opinionated Sod [Help Me Grow!]

rob, i think you should go into film-making. the storyline of your Behind Enemy Lines part II was hilarious!!

that DMs ad looks like something that wild turkey or jack daniels would put out – for some reason an odd number like 47 matters with scotch. but for shoes? weird. i wonder if they’ll put this ad it out each year: 48, 49 and then when they turn 50, ooh – full page ad in 2 papers? Talk about off-market..

hell, even if they had gone with the whole skin-head thing (not that i condone that kind of violence as a selling point) they would have been way more on target, whether they liked it or not. please go and speak to them rob. for the sake of their dignity.

who sang that crazy ditty: doctor martens, doctor martens, doctor martens boots. i’d like to see that resurrected.. ha!

Long time reader first time comment. On the DM piece I agree that the visual execution is poor which is a shame because the whole brand deserves so much better. Forgive me for second guessing but I think what they were trying to articulate is how the brand has been adopted by different groups over the years (skinheads, punk, ska, grundge, britpop) and how this has kept the brand original. Not sure they should be talking about product innvovation or originality although I see from the website new things have appeared.

Hi GH … nice to have a comment from you.

If what you are saying is the case, then not only does it not come through interms of the execution, but I would question the relevance of that idea in the context of Singaporean social society.

To be fair, maybe the client ego had to much influence in what came out – but I feel the end result actually undermines the brand rather than helps bridge the gap between the generation of the past to the generation of the new.

Finally, if their justification for 47 years of ‘originality’ is based on the fact different musical subgroups have embraced the brand, then I would say that is one of the wankiest things I’ve ever heard … [well apart from a planners rationalisation of Johnnie Walker’s ‘Personal Progress’ Campaign which was that people don’t start drinking whisky, they progress to it!!!] … because ANY brand who has attracted different subgroups over the years [even if their product has not altered dramatically] could claim originality be it Fender Guitars, Casio Watches or bloody Volvo’s.

In short, lazy thinking and even lazier execution.

But hey, I am – as my blog say’s – an opinionated sod!

The person Bazza did his faux pas to. Mr Wanker.

I agree I think they missed it. I think there is a relevance in charting the evolution and adoption by different groups in staying relevant (admittedly they have not done this) and then leading the customer to defining the next chapter. This might sound a bit wishy washy but in a “where will you take it” way.

In terms of the singaporean social society I would argue that English culture and especially english pop culture is understood and appreciated but I think that the issue probably lies in which group would take the brand forward. You culd argue that very small punk, skinhead and grundge sub cultures exist but this is not something new, so how do they move it on to be adopted elsewhere.

I think I just went round in a circle!!

“Bros” and if my memory serves me correctly “FiveStar” also wore DM’s; which could be a dangerous association for the brand.

I’ve always thought of DM as the Harley Davidson of the fashion world. Does that makes sense.

Morning.

Deacon Blue were properly shite.

I knew you’d bite

But now you know how I feel about Queen. Rationality goes out the window – hate, pure burning cold hate.

Go on, you know you want to.

And Rob loves Queen.

There is NO fucking excuse for “Radio Ga-Ga”.

But Five Star knew they were crap. They were also responsible for the best Saturday morning TV faux pas ever.
Queen thought they were a serious band. They weren’t.
Next up, Stereophonics…….

Now you’re talking my language. Andy, have a word with your colleague.

ive tried np, believe me, ive fucking tried

Matt Bianco? Jesus people, how old ARE we?

Johnny Hates Jazz?
Curiosity Killed The Cat?
Liquid Gold?

Rob, that is some hardcore QUEEN behavior! Although I never really got into them much, I salute your fanaticism.

Thing is Dr M has a kind of style, and that ad doesnt portray any of it.

Johnny Hates Jazz! Good grief. Shattered dreams…

I thought Bobby said “Why are you so fucking shit?” to which Sarah Green looked bemused.

This is the blog for people who want to try LSD without actually trying it!

Go West? I played for them once. [Guitar, not groupie stuff, ha!]

King of wishful thinking eh?
They werent bad, still filling Doncaster venues we hear on our local station.

I LOVE THIS BLOG

lol. good call Marcus

haha, great use of GW there!

No idea, Dr Pepper?

I know I am an art director, but the spelling on this blog is fucking terrible. First bad teeth and now bad spelling, don’t those Limey schools teach you anything?

That the best you can do? Dunkirk spirit my ass.

Don’t worry Northern Planner, I will sort out our little American friend. He’ll quickly lose the attitude when in about 20 minutes, we visit our quintisential English client with the hottest English Rose secretary in the World. Hope all is well in your life and I look forward to checking out your blog again soon.

😉 !