The Musings Of An Opinionated Sod [Help Me Grow!]

Serious About [Healthy] Food.
February 25, 2007, 3:55 am
Filed under: Comment

A while back I wrote about a Singaporean company who were passionately promoting the fact they believe in making/selling truly healthy, tasty and nutritious food.

Well I popped back for a quick sandwich and when I opened the bag, I saw they had thrown in the above keyring.

Now I know it’s a little thing … but it helps solidify in my mind that these people are really serious about what they say – and given I’m embarking on a little health kick [honest!] it ensures I will go back there as often as I can.

In a time where so many brands are spending billions on empty and/or outrageous promises – it’s really great to see a small company [especially in Asia] have a ‘brand philosophy’, that they proudly live by.

Some multinationals should take note …

2 Comments so far
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To second that, Trans Fats should be banned.

Comment by Rob Mortimer

It would seem they are about to be … another thing Macca’s could have led the way with but didn’t.

Another reason why most people will never see them as a ‘convienient, good food company’ but as a ‘convienient bad food company offering the odd salad’

Comment by Robert

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