The Musings Of An Opinionated Sod [Help Me Grow!]

given adidas pay quite alot of our bills, lets hope youre wrong eh rob.

Yes Andy – and given you’ve got them paying alot of money based on an idea to get people to wear shoes for physical activities again, you have nothing to worry about.

Yes Rob, I appreciate what you’re saying about NIKE and fashion but I still think that them making shoes that are attractive does not mean they are focused on fashion, more likely that they understand people are less likely to wear their shoes if they look like shite. Do we say FORD are in the fashion industry because their cars have a nice look? OK – FORD is probably the worst example I could give, but hopefully you get the point.

My fave is that people who are about as fit as a lump of lard happily wear NIKE’s either because [1] they’re trying to get fit [2] they’re trying to be fashionable [3] they’re trying to give the impression they are healthy. Eitherway, it would be great if NIKE banned them from buying their shoes for fear of ‘brand damage. I remember at HHCL, we gave away ‘MONEY ON’ coupons [for Cinzano I think] under the guise that we didn’t want the ‘plebs’ being seen drinking it – and if they were, we’d at least get more money out of them. Yes, of course it was tongue-in-cheek [how could it not be] but my god, it didn’t half cause a stir – both in the newspapers and sales.

I’ll try and find it – I am sure it’s on an old reel of mine somewhere – I kept pretty much everything I was associated with, even the World’s worst crossword idea for Time Magazine … the lowest point of my career and creativity, haha

That’s in a place that is safer than Fort Knox, hahahaha