Filed under: Comment
I love the fact that in Singapore, companies show almost no imagination in their naming strategies – they just seem to follow a standard, simplistic process [probably mandated by the Government] …
[1st Word] A word that represents a positive statement.
[Subsequent Word/s] What your company fundamentally does/produces.
Infact, I’m surprised Singapore Airlines didn’t name themselves SUPERIOR Singapore Airlines – but then knowing the mentality of the place, they probably think ‘SINGAPORE’ is the most positive word in the entire English language.
Anyway, I wait with baited breath till the Army is renamed ‘Forceful Fighters’, the Navy become ‘Brilliant Army On A Boat’ and the Police get known as ‘Occasionally Used, Always Outstanding Crime Solvers’.
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At least you get to be in charge of Super Advertising Agency..
Comment by Rob Mortimer September 27, 2006 @ 4:53 pmThat depends if you’re talking about cynic or the WPP lot, haha
Comment by Rob September 27, 2006 @ 5:47 pmThe WPP lot are now known as
Fantastic Global Advertising Agency.
Comment by Rob Mortimer September 27, 2006 @ 6:31 pmGod no, don’t ever think or say that or Andy and the mob will never hire you!
Comment by Robert September 27, 2006 @ 6:36 pmWell, not like they are going to use a subtle term now is it 😉
Comment by Rob Mortimer September 27, 2006 @ 6:53 pmYou know them so well!
Comment by Rob September 27, 2006 @ 7:38 pmI wonder…
Time for a quiz: guess the agency:
Outrageous Advertising Agency USA
Comment by Rob Mortimer September 27, 2006 @ 7:47 pmMini Parental Advertising Agency UK
Creativitatious Small Global Agency
Mega Super Mental Advertising Agency
You are too good at this ‘big words, small meaning’ stuff – planning needs you!
Comment by Rob September 27, 2006 @ 8:52 pmThanks 🙂
Comment by Rob Mortimer September 27, 2006 @ 10:07 pmStill no guesses though!
Hmmmm, OK …
Cliff Freeman [though those great days are over] or possibly Cripin’s
Mother
Cynic [though it’s probably Weiden’s!]
99% of all the Multi-National shops
Comment by Rob September 27, 2006 @ 10:48 pmOoh, well done!
CPB
Mother
W+K
The fourth I made up just to see what you’d say!
Comment by Rob Mortimer September 27, 2006 @ 11:59 pmSee … I’m an old fart which is why I got them. Love the idea of making the last one up … what would you have said?
Comment by Rob September 28, 2006 @ 7:48 amProbably Grey, trying to cover up their previously dull name…
Comment by Rob Mortimer September 28, 2006 @ 4:31 pm[…] have to do is open a branding company because I know your naming strategy is tailor-made for the Singaporean market. Like this:LikeBe the first to like this post. Leave a Comment Leave a Comment so far Leave a […]
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