The Musings Of An Opinionated Sod [Help Me Grow!]

Truth In Advertising. Sort Of.
July 18, 2006, 6:46 pm
Filed under: Comment

“Always A Pleasant Surprise” … the strapline to Pizzahut Singapore’s advertising campaign. 

Ignoring the fact ‘pleasant’ hardly inspires confidence that you’re going to have a great time at their restaurant … what the hell are they doing using the word, ‘SURPRISE?!!’

You don’t use that word where food is concerned – though in Pizzahut’s case, I applaud they’re basically saying ‘It’s Not As Shit As You Thought’. [Even though it is!]

I look forward to other campaigns in a similar vein like … Garuda Airlines: ‘We Haven’t Crashed For Ages’ or McDonalds: ‘As Eaten By Chubbies’ – any other suggestions?

8 Comments so far
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May I try? KFC, the fast food for lazy mums?

Comment by Celeste

Btw, I’m not sure if it is just my screen, your recent posts seem to have broken formatting in the middle.

Comment by Celeste

I can see the thinking behind it (I.e.: better than your usual fast food place), but they really didnt think it through properly!

Carling – “Made by Cats”
DFS – “We make so much profit; here have 6 months credit”

Comment by Rob Mortimer

Hi Celeste … the formatting is working on my end – but then I have dodgy eyesight.

What about the ad we almost sold in the US …

SPAM: It’s like ham, but cheaper.

We were seriously sooooooooooo close to getting it through!

Comment by Rob

Maybe, I’m the only one seeing things. A few string of words seemed to have been erased sloppily. *rubbed eyes*

Comment by Celeste

Can’t argue with the truth of that one!

Comment by Rob Mortimer

Really? Tell me where so I can see what the hell is going on. Ta

Comment by Robert

I should say I think ‘cheating’ is a bit harsh … it’s just agencies that do this are focusing on the clients ‘ego’ rather than just independently answering the brief.

It’s more like creeping than cheating – and I should point out no agency accused of it has ever agreed.

One agencies creeping, is another agencies passion to win the business.

If anyone is to blame, it’s the clients who fall for this fawning – who are not consistent in their view – who do not appreciate strategy or fresh thinking … but then, like most taxi drivers in England who shout about what the National football team should be doing … they all think they know better than the experts!

Comment by Rob @ Cynic

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