The Musings Of An Opinionated Sod [Help Me Grow!]

We’re Not Robots. Yet.

One of the things I love more than anything about my job is that I get to meet and talk to, the weird and wonderful of society.

There is something incredibly refreshing talking and listening to individuals who have a life about as far removed from ‘normality’ as you can get – especially because often, their view of life, is so interesting and refreshing, that it opens up a whole new perspective on what you are trying to achieve.

I remember once taking an ‘acknowledged car radio thief’ into a pitch for Alpine Car Radios.  After I’d made the introductions and the client had calmed down … I explained how this guy had helped us develop a campaign that would keep their customers happy.

The original brief was to ‘sell’ the amazing looks of their new car radio … however our friend, Mr X, told us that if we did that, there would be people who would seek his ‘services’ to steal as many as he could get – and then, before you know it, Alpine’s reputation for producing great car stereos would ‘evolve’ into producing great car stereos that will be stolen from out your car.

Instead we did a whole campaign around ‘the journey is shorter with sound’ … never once showing the product … and you know what, we not only won the pitch but we exceeded sales targets by about 200% – all because on top of the ‘usual suspects’, we decided to meet some left field people.

I say all this because a while back I spoke to one of America’s most expensive ‘escorts’ to get her perspective on the characteristics men found attractive in women [she was amazingly frank and insightful] and this morning, she rang me up [try explaining that to your other half, ha!] to say her view had changed and what she thought were the circumstances for it.

Now I know she is only one woman with a somewhat, different perspective to many other women … but if her viewpoint proves to be correct, it will allow our clients to talk to men with far more engaging communication than their competitors which inturn, helps us produce the results they ask us to get.

So what am I saying?

It’s simple.  Go chat to a stranger today … you never know what you could learn from it.

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