The Musings Of An Opinionated Sod [Help Me Grow!]

Toga Yoga …

Check this wonderful clip … http://www.youtube.com/watch?v=7GMoq92gAo0 … it's beyond weird, in fact it's downright scary! 

However the strange thing is I feel more warmth towards this guy than many of the brands who spend billions each year trying to grab my attention.

OK, so there isn't a cat-in-hells-chance I'd ever want to sign up for his classes, but I'd jump at the chance to spend a few hours in his company. Come on … he'd make me smile, make me laugh and generally make me feel good about myself: attributes that are not only desirable but bloody powerful.

Sure this is a silly little thing, but there's a lesson to be learnt for a load of Brand Managers out there in blandland!

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