The Musings Of An Opinionated Sod [Help Me Grow!]

You Can’t Keep A Secret Anymore …
May 25, 2006, 12:24 pm
Filed under: Comment

I love this … and thanks to the MIT Ad Lab for telling me about it.

Hitwise [an internet research company] analyzed internet search patterns over the last week and claimed that Taylor Hicks would become the next American Idol.

"While neither Taylor's soul angle nor Katharine's torch song persona are in the sweet spot for the American Idol demographic, based on the difference in volume of searches for Taylor … he should be announced as the winner."

Were they right?  You bet they were – and this is yet another reason why companies should embrace alternative research methodologies rather than hide behind their much loved [and much flawed] qual and quant.  Of course I'm not saying ALL qual and quant is wrong – but if it was all so perfect, we wouldn't live in a World with so much failure in business – despite millions and millions of dollars being spent on research!

Now if Hitwise could only tell me next weeks lotto numbers!

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