The Musings Of An Opinionated Sod [Help Me Grow!]


Corporate Stupidity?
May 25, 2006, 2:42 pm
Filed under: Comment

 

This is from a Starbucks document I got my hands on. 

For a company that goes on and on [and on] about embracing the different cultures of the World, it seems a pretty bad choice of photo to use in communication.

Look, I have nothing against Starbucks – infact in Asia, it's the only half decent coffee I can find* – but surely someone in the company realised this photo could play right into the hands of people who accuse them of globalisation.

Yep, another great example of corporate, 'Oops, Should Have Thought That Through A Bit More'.

* I did say 'half decent'

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