Filed under: Comment
Part of my job is running creative sessions for clients – helping them think outside of the cubicle they spend their lives in and maybe … just maybe … take the consumer into account and stop being so self obsessed for once.
So recently I was asked to participate in a creative session run by a research company [oxymoron anyone?] and without doubt, my favourite bit was when they asked all the participants to put on a KKK hat because – according to them – it would help us start to think like consumers.
I have no reason why they believed putting on a paper hat would help us [and we certainly weren't targeting racists] but there we were, looking like a bunch of tossers which is best exemplified by this piccie showing, I think it is fair to say, a seriously disinterested person.
This sort of thing is about as creative as a lounge pianist in a Blackpool resort [out of season] who plays Take That covers every night on a casio keyboard. Pathetic …
3 Comments so far
Leave a comment
Leave a Reply
You must be logged in to post a comment.
name names! was it what if?
Comment by russell May 24, 2006 @ 12:30 amHaha … no, not What If (I have a lot of good and bad opinions on them and their tree hugging ways) … it was a research company who say’s they are ‘reinventing research’. I suppose they are, they’re making it a bloody mockery. How are you?
Comment by Rob Campbell May 24, 2006 @ 12:31 pmOh, and Russell, did you get my email about maybe doing stuff on some of our clients? Are you a free agent yet? You can email me on rob@cynical-world.com
Comment by Rob Campbell May 24, 2006 @ 12:33 pm