The Musings Of An Opinionated Sod [Help Me Grow!]

We Need More Sunshine In Our Lives
May 16, 2006, 11:51 am
Filed under: Comment


We're sending this beautiful duo to clients under the guise that we're as close to them as Bert is to Ernie [or vice-versa]

Yeah, I know – it's sort-of naff, but for some reason I really like the idea. 

Maybe it's because it's so uncool, it's cool – maybe it's because I smile everytime I look at them – maybe it's because I simply like Bert and Ernie … however, following on from my last entry about 'packaging', here's another great example of a 'look' that is incredibly engaging.

Sure, both of them are relatively simplistic [and yes, they've been specifically designed to appeal to kids so they're hardly going to be alienating] … however, even if I hadn't seen them on Sesame Street, I'd still have a pretty good idea of their personalities – simply because Bert [or is it Ernie, I can never remember] has a monobrow, which immediately makes him the uptight one whilst Ernie [or Bert] has a happy-go-lucky, puppy dog face which immediately sets him up as the lovely, but dim one. Genius.

So here we are again, with another example of how the little things can make the biggest difference to consumer perception and engagement and yet so many companies – for all their so called knowledge – forget this time and time again – leaving existing and potential consumers cold, uninterested and downright bored.

2 Comments so far
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You are right, Bert is the stern looking one. =) You guys really sent out pressies to build client-agency relationship? *incredulous look*

An example Bert and Ernie skit is the banana in my ear joke:

Bert: “Hey, you’ve got a banana in your ear!”
Ernie: “What?”
Ernie: “What? I can’t hear you; I’ve got a banana in my ear!”

Comment by Celeste

Haha … never under estimate the importance and power of letting people know you give a damn about them. Mind you, I appreciate it could be sad, but Bert and Ernie rock so they’re allowed, haha

Comment by Rob Campbell

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