The Musings Of An Opinionated Sod [Help Me Grow!]


What Does Paradise Looks Like?
May 13, 2006, 10:27 am
Filed under: Comment

I ordered a tropical drink in Bali during a rather stressful conference. 

Yeah, yeah … I know what you're thinking, how can anyone be stressed in Bali – but you'll just have to take my word for it.

However, as soon as I received these drinks, my mood was totally transformed.  From being a cranky piece-of-shit, I was almost a damn-nice-person. I did say 'almost'.

Sure the sun, heat and location had something to do with it, but I was still amazed how a couple of drinks with a piece of banana and pineapple attached to them could lift my mood. 

Maybe it was the beautiful colour … maybe the coldness of the glass … but what I do know is that as soon as I saw the drink, I knew I was going to enjoy it – more so of how it had made me feel rather than the drinks actual ingredients.

It's abit like APPLE products – they are packaged so beautifully and you're made to feel so special opening it … that you like the products immediately. 

What amazes me is how few 'brands' get the power of packaging … how it can build real emotional value with the consumer if done right. 

For all their billions, Microsoft in particular are a major culprit and whilst I am sure they're not losing any sleep over it – they will probably start to suffer as they move into more and more categories where their distribution stronghold no longer guarentees them success.

Packaging and presentation is so important – maybe companies should start remembering that fact next time they want to put another useless bullet point on the front of their product box.

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