Why HMV? Why?
May 10, 2006, 1:16 pm
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For some reason, this made me piss myself.
Look I know HMV is 'all about music' but Toto? They are the equivilent of watercress soup.
This got me thinking … how many times do companies execute promotional tie-ins without consideration for their brand? You know, when convienience, ease or downright cheapness clouded their vision and they agreed to associate with something/someone who was about as appropriate as a paedophile at a kids party.
So can you come up with any examples of brand madness?
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Filed under: Comment
For some reason, this made me piss myself.
Look I know HMV is 'all about music' but Toto? They are the equivilent of watercress soup.
This got me thinking … how many times do companies execute promotional tie-ins without consideration for their brand? You know, when convienience, ease or downright cheapness clouded their vision and they agreed to associate with something/someone who was about as appropriate as a paedophile at a kids party.
So can you come up with any examples of brand madness?
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