The Musings Of An Opinionated Sod [Help Me Grow!]

Why HMV? Why?
May 10, 2006, 1:16 pm
Filed under: Comment

For some reason, this made me piss myself. 

Look I know HMV is 'all about music' but Toto?  They are the equivilent of watercress soup.

This got me thinking … how many times do companies execute promotional tie-ins without consideration for their brand?  You know, when convienience, ease or downright cheapness clouded their vision and they agreed to associate with something/someone who was about as appropriate as a paedophile at a kids party.

So can you come up with any examples of brand madness?

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