Sweet Sales

May 8, 2006, 8:51 am
Filed under: Comment

I think this is wonderful.

This company puts in big chunk of pure honey in their jar and suddenly you think this is fresher and probably tastier than the competition.

Best bit is that this mass of chunk of honey means you probably get less volume than the alternative brands even though you are paying more for it.

Scary how perception can conspire to part you from your money.

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