Just like great PR is never seen.
And great conspiracies, always feel plausible.
Great scams should never let you doubt their validity.
Yes, I know a while back I wrote that Bernie Madoff had said that success is as much down to the individuals greed as the scammers ability to appear legitimate … but fundamentally, if something is too good to be true, it probably isn’t.
Which is why the ad above is probably the criminal equivalent of infant school.
Let’s face it, you don’t call yourself ‘Mystery Shopping’ if you’re going to tell everyone what they’re getting and the likelihood that SONY would allow an external company to promote to all and sundry that you can play on their yet-to-be-released new gamer machine is – and I appreciate I may be being a bit cynical here – ABSOLUTELY ZERO!
On the bright side, it does show clients that as professionals in communication, adland is much better at manipulating people than criminals. Or at least amateur criminals.
So at least we have that going for us. Ahem.
Sorry gomysteryshopping.co.uk, you’re going to have to up your game.
Or at least not make such stupid, basic mistakes.
Wait for all the consultancies that will now approach criminals with proposals to improve their efficiency and effectiveness. Now they’re definitely not ‘amateur’ criminals.