The Musings Of An Opinionated Sod [Help Me Grow!]

The New A[P]SOTW Assignment Is Waiting For You …
June 5, 2013, 1:01 am
Filed under: Advertising [Planning] School On The Web

So after much deliberation between Gareth, Northern and me [ie: an email saying, ‘who is going to do it this time’] the lovely and clever Mr GS&P has come up with the latest A[P]SOTW assignment and it’s a bloody corker.

When you first read it, you might think it sounds incredibly simple, but in my mind what Gareth is asking you to do is create the foundation for what makes every moment of greatness possible.

It’s that important and powerful.

Anyway, you can check it out here and I fully encourage you to give it a go if only to:

1. See how hard it is to clearly & concisely define a core business problem

2. Understand how it can liberate possibilities and creativity like you wouldn’t believe.

Have fun.

4 Comments so far
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I’ve been waiting for this opportunity! Guys, thank you. I start to work)

Comment by Ajven

Why did you post this at such a crazy time?

You’re either jetlagged or you’re going for the sympathy vote. You should know neither will work on us.

Comment by DH

6 years of writing this and he still doesn’t get we don’t care. Thought planners said they were clever?

Comment by Billy Whizz

difficult assignment I should say

Comment by toto

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