The Musings Of An Opinionated Sod [Help Me Grow!]


Proof, New Year Wishes Are Complete Bollocks …
January 7, 2013, 6:10 am
Filed under: Comment

Hello folks!

I know we’re already into Jan now, but I hope you had a good Christmas and 2013 is already shaping up to be something special.

Of course, re-starting this blog means you might now be filled with doubt, but let’s ignore that for now.

One of the things I love about Christmas is seeing all the tat companies put out, knowing people’s judgement and taste goes out the window and they might make a few extra quid.

That said, I saw something recently that would not just be a lack of taste or judgement, but a definitive signal the person getting it, is a grade-A dick.

Yes, GRADE-A.

“What is it?” I hear you cry?

This …

An Aston Martin iPad case.

A FUCKING ASTON MARTIN IPAD CASE!!!

What the hell?

Even if you drive an Aston Martin this is stupid, but if you actually own a 1987 Ford Granada, this is utterly, utterly sad.

Not only that, but once the iPad is slipped in the case, you can’t even see that it is an Aston Martin thing … that is unless the back of the case has the emblem embossed on it, which basically conveys one of the following messages:

1. Mug me.

2. I am a mental.

3. I am stupid.

4. My friends & family think I’m a dick.

5. I am happy to be seen out in public with this, so I am a dick.

Seriously, if someone bought this for me then I would assume they either hate me or just enjoy taking the piss … and my revenge would be that they had spent 108 QUID on something I will never, ever, ever use.

ONE HUNDRED AND EIGHT QUID.

And that doesn’t even include VAT.

Hahahahahahahahahahahahaha!

Now I know some branding expert would say this sort of product allows people to feel ‘part of the Aston Martin legacy’ for a fraction of the price of the ‘real deal’ … but it doesn’t really, it simply allows people to show how empty their lives are to the wider public.

It’s like those dicks that have ‘Porsche’ key rings and leave them on the pub bar, even though they drive a Mark I Ford Fiesta with go-faster stripes.

Seriously, who are they trying to fool?

Is it some gullible bimbo/ken doll or just themselves?

I would absolutely love to know how many of these they sold, even though the results might actually end up making me despair for humanities future.

While I’m all for brands finding ways to diversify their offering – both for increasing the audience pool/loyalty and revenue growth – it’s important to remember there are times when what you don’t do say’s more about you, than what you do.

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