The Musings Of An Opinionated Sod [Help Me Grow!]

Well, don’t worry – I’m just being sarcastic, I’m not suggesting we’re all going to end up doing 99% of the same shit we vowed we wouldn’t do again, even if statistically, that might be 82.67% true.

So did you have a good time?

Of course you did because let’s face it, even if all you got was an ill-fitting shirt, a Christmas jumper or – as I got – a fake door … public holidays are nothing to sneeze at and guess what, in a matter of weeks, I get another one courtesy of Chinese New Year.

Oh yes …

Anyway, like many people out there, I have some goals I’d like to achieve in 2012 and I hope, unlike many people out there, I get to actually see them through.

Of course I’m not going to tell you what they are because I’d rather fail in private than in the full glare of a blog no one reads or cares about but what I can tell you is that I hope in December, I can look back on the year and feel I’ve accomplished 50% of what our friend Niko has been accomplishing in the last few months.

I like Niko.

I like him a lot.

Sure he can be a petty, pain-in-the-ass with an ability to start an argument in an empty house … but he has also given me more good ideas over the past 4 years than anyone else I know, and I know plenty of people who have bloody great ideas.

As is typical with adland, they dismissed him because he had no ‘traditional adland experience’ which is why I’m over the moon he has given them all the finger by not only starting his own company, but by getting funding from a South American Government.

That might sound dodgy, but it’s not and even if it was, it’s more than most people in adland have achieved – be it at work or off their own endeavors – which is why I am really happy watching him get filthy rich while everyone else talks about ‘the ad or the theory they wished they’d done/come up with/rehashed’.

I’ll let him tell you about his latest venture … but one thing I will say is that people would be better off looking towards him for inspiration than 90% of the adfolk the industry likes to put on a pedestal.