The Musings Of An Opinionated Sod [Help Me Grow!]

Blame Is In The Eye Of The Beholder …
November 4, 2011, 6:20 am
Filed under: Comment

There is a chance that by the time this post comes out, the issue I am about to write about is over, but even if it is, the underlying bollocks of it all is still very, very relevant.

I’ve written tons about my hatred of Qantas in the past, however their latest action is something to behold.

For months, the airline has been in a battle with unions over pay, conditions and the possibility of moving jobs to Asian countries.

In some respects I understand this.

The airline business is incredibly competitive and if you don’t evolve and change, you are dead – and Qantas is in a situation where it’s international business is currently losing AU$200 million dollars a year and things need to be done and done now.

This sort of thing is hard at the best of times but it becomes especially difficult when you are regarded as a national airline, because anything involving giving local jobs to people in other countries gets seen as unpatriotic – adding more pressure and emotion to an already volatile situation.

That said, this issue has hardly just come on to Qantas managements radar.

These circumstances have been a ticking time bomb for literally years and the fact Qantas senior management decided to turn their collective backs on it – including refusing to take action in other areas of their business that could have helped stem the impending situation [beyond just outsourcing jobs or cost cutting services] means they can’t hold up their hands up and claim to be blameless.

Which is why their decision last week to literally stop all Qantas flights and lock Qantas staff out from the company is remarkable in it’s mentalness.

Apart from the fact they’ve left paid passengers all around the World without a means to get home [suggesting they should “club together” with other stranded passengers and share a hotel room while the situation waits to be resolved] they have tried to put all the blame on the unions … attempting to paint them as the bad guys while they are simply innocent corporate victims.

Couple of problems with this.

1. People might not trust unions – especially unions representing the mafiaesque ‘baggage handlers’ – however their view of many corporations is just as questionable.

2. At the end of the day, the decision to stop all the airlines was with the Qantas CEO … meaning he was the one that decided that it was just ‘tough luck’ if any of their passengers were left stranded.

Regardless of the reasons why, this is a mad situation to put your brand in – especially a brand that makes such a big fucking deal of saying they’ll always bring Aussies home. Hell, it’s even the theme of their bloody advertising ‘jingle’ – “I Still Call Australia Home” – the most myopic, bordering-on-prejudice, tune you have ever heard.

Unsurprisingly, the King Of Opportunity – Richard Branson – has jumped at the chance to leverage this opportunity by offering stranded passengers super-low discount fairs to get them home and of course that is very smart, because at the end of the day, regardless of comfort or entertainment or food or hot hostesses, one of the key reasons you choose an airline is because you believe they’ll get you where you want to be, when they say they’ll get you there and Qantas have just destroyed one of the most important ingredients a brand can have … an ingredient that takes years to develop. Trust.

Act in haste. Regret in leisure.

23 Comments so far
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this is what happens when you pre write your bollocks.

Comment by andy@cynic

nice kicking the fuckers when theyre down post though. impressive seeing you claim they are prejudice and suffer xenofuckingphobia. why not blame the bastards for the economic bullshit, theyre good for it.

Comment by andy@cynic

Well strictly speaking, their actions have potentially cost the Australian economy billions of dollars so it might be worth adding that to my long list of things they are guilty of doing.

Comment by Rob


Comment by andy@cynic

this will be another post lee wont comment on. his professionalism makes me fucking sick. its that or hes too busy rubbing his evil little hands in glee as another competitor fucks up for their benefit.

Comment by andy@cynic

i bet those fuckers regret that “well get you home” bollocks ad. it was shit then but its even fucking shitter now.

Comment by andy@cynic

whats the fucking betting qantarse launch a massive fucking ad blitz claiming you can trust them and theyre a really good airline and youre anti aussie if you dont fly them. just how fucking stupid do they think the people are? cocks. then they are targeting australians so this “strategy” might not be so fucked up after all.

Comment by andy@cynic

They’ve already started …

I find it amazing they think people will so readily believe their words when less than a week ago, they dropped people in the shit and alleviated themselves of all blame. Talk about delusional!

Comment by Rob

If I lived in Australia and needed to get anywhere else, after tat little (big?) debacle I would fly any other airline that was available. What stupidity. I happen to love Australians but have now got some exceptions.

Comment by Ciaran McCabe

ive got 20 million of them. basically every fucker except lauren (who has decided shes got better places to be), jill (for being a saint and marrying campbell) and any bikini babe who has low self esfuckingteem.

Comment by andy@cynic

In the old days the movie villains were communists or leaders from small 3rd World countries. Now it’s corporations. Evil conglomerates focused on making money whatever way it takes. There’s a reason for this shift in Hollywood villain, something the Qantas board have just contributed to maintaining.

Comment by Pete

stop being such a fucking planner.

Comment by andy@cynic

Yes. But it’s a good observation.

Comment by Rob

sorry mrs c but its oh so fucking good to be able to swear again. it feels like i can breathe.

Comment by andy@cynic

Anyone who delays me going to australia woul be alright by me. Qantas have me as a loyal passenger from now on.

Comment by Billy Whizz

that dingos got my billy. if only.

Comment by andy@cynic

Evil genius comment.

Comment by Rob

you mean evil genius fucking inspirational comment.

Comment by andy@cynic

Nice to see Dickie B still has his exploitive powers.

Comment by DH

The master.

Comment by Rob

I have never seen Quantas ads. But I will certainly never fly with them, and not just because I get to fly long haul business class as often as Dodds makes an appearance these days.

I have seen Virgin ads though and would like to find out if the air hostesses are as fit as they claim.

Comment by northern

they are if you know the right fucking people.

and where the fuck is doddsy? hayleys fucking comet comes around more than he comments these days. even fucking auntie is spewing more shit more often than him and he is only allowed to talk when the family is away. doddsy, where the fuck are you

Comment by andy@cynic

[…] Qantas being Qantas – as I’ve written about many times, such as here and here – couldn’t help but snap defeat out of the jaws of victory by reinforcing the past when […]

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