A[P]SOTW Assignment: The Pen Is Mighter Than The Sword.
September 15, 2009, 6:37 am
Filed under: Advertising [Planning] School On The Web
Filed under: Advertising [Planning] School On The Web
Proving that men can multitask, Gareth has somehow managed to write the next A[P]SOTW assignment despite starting a totally new job in a totally new city and being a finalist in the best Dad in the whole wide World [as voted by him]
It’s a total corker because it needs you to combine many of the key elements needed to sell [let alone create] powerful and lasting communication: pragmatism, passion, persuasion, ingenuity, intrigue, insight, relevance, resonance, commercialism and simplicity [of the highest common denominator kind, naturally]
So get yourself over there and show us [1] that words can still change the future and [2] I’m not going to be in an industry that just sells sponsored jokes and visual puns.
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