The Musings Of An Opinionated Sod [Help Me Grow!]

The World Is An Amazing Place. Sometimes.
June 24, 2006, 11:56 pm
Filed under: Comment

Well I am back.  And yes, I had an amazing – if sometimes scary – time. 

Because basically, I went around the World, I saw a load of things of interest and over the next couple of weeks, I'll put a few of them up for you to look at and comment on.

Anyway, to start it all off, look at this picture taken near my house in Nottingham, England. Sure, it was a beautiful, beautiful day but regardless of that, I can't help but feel it shows [a small part of] England at its greatest. 

What do I mean by that?  Well it's hard to articulate – but the spectrum of green being reflected in all the trees and bushes, the strong and imposing nature of the Queen Victoria statue, the vibrancy and variety of the flowers, the striking shade of blue interrupted by white, white clouds in the sky … well, it all adds up to a 'moment' where England seems to be showing off just how 'great' it can be when it wants to!

I can’t help but feel that if more money was invested into parks, greenery and colour [at say the expence of bombs, guns and war] … England's slow decent into mass-apathy could be halted and the nation could be proud of its country without needing a Swedish managed, national football team as an excuse for it.

I See Dead People …
June 6, 2006, 2:17 pm
Filed under: Comment

For reasons best kept to myself, I'm going to be mingling with the rednecks and weirdos in Graceland very soon.

Given this will result in me probably needing months of therapy, this blog might not be updated for a little while [probably a week or two] so in the meantime, check out some of my mates 'sites of note' – they're far better than mine will ever be – but please come back soon … you're the only friends I've got.

No Shit Sherlock …
June 1, 2006, 12:01 pm
Filed under: Comment

I love this comment from David Sable … the COO and Vice Chairman of Wunderman.

“The world’s servers are bowing under the weight of data … everything from the type of pets we have to our most recent online purchases is available. The problem is most of that information is usless because data is a record of HISTORICAL transactions, so all it tells you is what happened yesterday.”

No Shit Sherlock! 

Look of course he is right … data only informs you what has happened, it doesn’t necessarily mean that’s what IS going to happen. The reason I find his comments so amusing is that for years, his company has been riding the wave of ‘data is everything and now, just as consumers are demanding more privacy, he is switching track and saying data is important, but you need other things too. 

It’s abit like Oprah saying, “Women are amazing – but only when men help us”

One of the things I absolutely detest when someone comes up to me and say’s, “… but the data proves this” when [1] they’ve only looked at one piece of data and not cross referenced it with other sources of information and [2] they believe the data they’ve got is the insight for which all future work should be based.

And this leads to another question?

Why does every communication discipline believe THEY … and ONLY they … have the answer to all the World’s problems? Seriously, if I sit in one more meeting where someone claims his/her skillset can change the Universe … blood will be shed. 

Look, data is not insight and insight is not data … but when they come together and you add a little imagination – my god, great things can really, happen.  It’s just a shame it isn’t happening very often at the moment – but that’s a rant for another day.