Watch this.
Watch it all the way through.
And if you can genuinely guess who it’s for before the end – or even which category – then you are either an absolutely twisted bastard or … nope, just a twisted bastard.
Did you?
If you didn’t, go back and do it.
EVERY SECOND OF IT.
Seriously, what the fucking fuck eh?
I mean, maybe it could be a contrived bank ad.
Or some bullshit life insurance company.
But Subway.
SUBWAY!!!???
That said, I do admire how they identified and expressed so many of the little things young boys do as they grow up.
Not necessarily the perv stuff, but definitely the hygienically questionable.
Which is appropriate, given this 2016 piece from Brazil, is definitely questionable.
I can’t help but feel the people behind this, should have studied this chart before they went off and made this piece of insanity.
Seriously, this is the sort of stuff that gives advertising people a bad name.
That we’re out of touch and out of our minds.
And not in a good way.
Thank god we have Uncommon’s brilliant B&Q work to remind people we can be good. We can be really, really good.
Or how people of a certain age react to having a £1 Viennetta after 25 years.
But my god, this Subway ‘thing’ is bad.
Like destroy-the-industry bad.
And while I appreciate different cultures have different ways of communicating. And brands can be seen very differently by different cultures … this is Subway.
The 6″/Foot long sandwich makers.
There’s no place in the World where they are considered servants to humanities quest for progress and understanding. Though I must admit I would love to shake the hand of whoever sold this Subway idea to the client – as well as the client who approved it.
Not because I want to congratulate them on pulling off something so stupid, but because I want to wish them luck trying to get their next job.