Yesterday I wrote a post about stupid.
Well, it appears it may be the theme for 2020, because I just saw this …
Yes, that is an ad for a new suitcase that is making a big deal that it comes with wheels.
WHEELS.
Actually it’s much more than that because they’re making a big bloody deal about where the wheels are supposedly from.
Now I know I once bought a wifi suitcase that the security people at the airport wouldn’t allow me to take on a plane because the ‘battery charger’ wasn’t removable, but even for me this is utterly bonkers.
Don’t get me wrong, I absolutely appreciate Japan’s perfectionist, craft mentality – to make a big deal about ‘wheels made in Japan’ is possibly the best example of bonkers brand manager ego/delusion that you’ll see this year.
And no, I didn’t buy it.
Cheeky bastards.