As you know, the lovely fools at WARC asked Martin and I to talk at Cannes as part of our School of Strategic Arts.
That was mistake number 1.
Mistake number 2 was recording the entire session.
But if you thought it was impossible to make matters worse, they have done it by making mistake number 3 and putting it on their site for subscribers to watch.
Hahahahahahahahahaha.
Fools.
But wait, there’s more stupidity.
Yep, more than asking us to present … at Cannes … and recording our session and then putting it on their site for subscribers to watch.
They’re also allowing people to watch it for free.
FREE.
Which, if I’m honest, is the going rate for the standard of talk we gave.
Well … that I gave. Martin, as usual, was stellar.
Damn him.
Watch it here.
Send your complaints here.