So I recently saw this ad in the tube.
To be fair, it caught my eye more than most tube ads but there’s something about it that just doesn’t feel right.
To be honest, I’m not really sure what it is.
Maybe it’s that they are advertising viagra on a transportation device that is long and hard?
OK, it’s not that.
Maybe it’s the fact they call it Viagra Connect?
It’s not that, but it doesn’t feel right either.
Oh I know, it’s the fact the company website is GetEddie.com
This bothers me for a bunch of reasons.
One of them is that asking a bloke called Eddie for erection help feels very, very dirty.
Alright, that might just be me, but it just feels very under the counter when the whole premise of the ad is that it’s not something to be shy or scared of.
But more than that, it’s the website that really makes me uncomfortable.
You see while I am sure GetEddie is meant to be a play on ‘Get Ready’, it also feels like it’s trying to imply ‘get head’, which just seems pathetic to the core.
However – and it’s a big however – I appreciate this view may say more about me than the people behind Eddie, because lets not forget the time I thought an Old Spice campaign we did at Wieden – called Smellcome to Manhood – was a play on words about teenage boys experiencing puberty, when in fant it was literally just a pun on the word ‘Welcome’.
The creative team avoided me like the plague after that, which is a shame, as it was one of my favorite Old Spice campaigns.