This headline came out in AdAge not that long ago.
For me, it says more about the state – and ego – of advertising than it does about the state of the environment.
Don’t get me wrong, a company who is doing something positive is a wonderful thing.
But when that company uses their action to promote themselves in an industry mag … well, that kind-of takes the shine off it.
Then again, when an agency is in the press more for what they’re doing – or plan to do – than what they’ve actually done or made, then you can’t help but feel their strategy is more to distract from the truth than to celebrate the good.
Or maybe that’s just me.
I am still a cynic after all.