Anyone who has ever read this blog would know the last thing I’m about is thought leadership.
Maybe thought rambling, but not thought leadership.
However a company recently reached out to me about that very subject.
Not to hear my perspective on a particular subject, but to offer to tell me my perspective on a particular subject.
Is this AI on a whole new level?
No, it’s a company who apparently doesn’t like small talk and wants to get straight-to-the-point about offering me the chance to have them write an opinion piece for me and then get it published.
Not my actual opinion, I should add … but one they know they can shove in any random magazine because they’re desperate for content and get me to pay them for the privilege.
Oh, they drop some great magazine names.
Fast Company. Forbes. Tech Crunch.
But we all know the reality is 99% of the articles will be in stuff like the West Bridgford Gazette and the Illawarra Mercury.
I would love to know how many of these things they do?
How many ‘thought leaders’ are actually thought outsourcers?
And I guess I will because I’ve written to them to say ‘this looks amazing, please can you give me more information’, even though the reality is I already feel enough of an imposter without paying these bastards to rub it in.