So the last couple of days have been about brands who have completely lost the plot as regards what marketing should be.
Well today we’re going to talk about something a bit different … namely a brand that seems to have completely lost the plot regarding what naming should be.
Yes, this is real.
A new women’s brand opening in China called Titty&Co.
Now you could say this name is genius because the level of PR they’re going to get is huge.
But will it help them long term?
If the brand had a more punk-type vibe – fighting sexism by using sexism – maybe, but given it appears they want to be NEXT … I’m not so sure.
That said, as I wrote once before, Asia loves coming up with brand names that literally explains what it does.
So by that token, I imagine Titty&Co just sell tops.
Either way, I bet the ‘Look Book’ that they mention above becomes the most popular part of their site. For men.