Filed under: Brand Suicide, Brilliant Marketing Ideas In History, Comment, Communication Strategy, Crap Marketing Ideas From History!, Creativity, Cunning, Fashion, Marketing, Marketing Fail
So the last couple of days have been about brands who have completely lost the plot as regards what marketing should be.
Well today we’re going to talk about something a bit different … namely a brand that seems to have completely lost the plot regarding what naming should be.
Yes, this is real.
A new women’s brand opening in China called Titty&Co.
Now you could say this name is genius because the level of PR they’re going to get is huge.
But will it help them long term?
If the brand had a more punk-type vibe – fighting sexism by using sexism – maybe, but given it appears they want to be NEXT … I’m not so sure.
That said, as I wrote once before, Asia loves coming up with brand names that literally explains what it does.
So by that token, I imagine Titty&Co just sell tops.
Either way, I bet the ‘Look Book’ that they mention above becomes the most popular part of their site. For men.
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better than anything those future brand fuckers have come up with.
Comment by andy@cynic September 21, 2016 @ 6:27 amFuture brand are the tits.
Comment by DH September 21, 2016 @ 6:48 amTrue … especially as it seems Future Brand’s naming strategy is make up a totally new word that always ends up sounding like a Spanish water company. Or something.
Comment by Rob September 21, 2016 @ 7:49 amwhy the fuck are they all western models? is that the thing over in commieland? bet you and your fashion sense freaks them the fuck out then campbell.
Comment by andy@cynic September 21, 2016 @ 6:29 amoh and this.
Comment by andy@cynic September 21, 2016 @ 6:30 amshit nottingham twats 0 arsenal 4
Nottingham Forest 0 Arsenal reserve team 4.
Comment by George September 21, 2016 @ 6:41 amYes … yes …
We were good at the beginning and then rubbish. We haven’t kept a single clean sheet this season but at least we’re exciting which is more than can be said for the last 10 years. Just a shame we lost on Cloughy’s 12th anniversary. Oh well …
Comment by Rob September 21, 2016 @ 7:50 amIt’s a Japanese brand that’s been around since 2008.
Comment by John September 21, 2016 @ 6:31 amof course you know doddsy. bet youve been hanging outside their stores since 2008.
Comment by andy@cynic September 21, 2016 @ 6:34 amIt just came up in the course of my normal Googling.
Comment by John September 21, 2016 @ 6:40 amI am guessing their proprietary naming tool involves a number of 70’s “top shelf” magazines. One of those “only in Asia” brands, though I wonder how they’d do in the states? I have a feeling they could do quite well, at least on novelty value.
Comment by George September 21, 2016 @ 6:39 amThey started off with surf style clothing, then went retro.
Comment by John September 21, 2016 @ 6:43 amI don’t know if Titty&Co or John’s detailed knowledge of them disturbs me more.
Comment by DH September 21, 2016 @ 6:46 amMe too …
Comment by Rob September 21, 2016 @ 7:53 amWhere’s Baz? The iPhone 7 launch is over. Is Tim Cook still keeping him in a matchbox as a punishment for the headphone jack negative coverage?
Comment by DH September 21, 2016 @ 6:48 amI am meeting him in a couple of hours. I’ll let you know if he doesn’t turn up.
Comment by Pete September 21, 2016 @ 6:57 amHe must be in a desperate state.
Comment by DH September 21, 2016 @ 8:13 amVery.
Comment by Pete September 21, 2016 @ 8:51 amNow that’s branding you won’t forget.
Comment by Pete September 21, 2016 @ 6:57 amSomeone once told me the founder of the company was told titty meant stylish. They could be wrong. I hope they are not.
Comment by Lee Hill September 21, 2016 @ 7:41 amOh I hope that’s true …
[I mean the story, I’m not doubting someone told you that]
Comment by Rob September 21, 2016 @ 7:54 amNissan did the same thing back in the late fifties. They were making Austin Somersets under licence and wanted an elegant English name. So they called it the Cedric.
Comment by Ian Gee September 21, 2016 @ 8:31 amI ate lunch today at a restaurant in Shanghai called ifuqu. They must know.
Comment by LuoAnLai September 22, 2016 @ 8:33 pm[…] Does Exactly What It Says On The Tin … […]
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