Site icon The Musings Of An Opinionated Sod [Help Me Grow!]

When Marketing Goes Bonkers …

So at the time of writing this post, we are all still in quarantine at home.

That means we are all still on endless zoom calls – where the only ‘entertainment’ we get is choosing some ‘crazy’ background, which – if I’m being honest – got old within 5 minutes of it happening so is now at near death levels of annoying.

But don’t worry, I’ve found something that is even worse.

This …

Yep, it’s Banana Republic rebranding their scarves as ‘video chat accessories’.

Seriously, what the fuck!?

What next, cups being sold as ‘video chat objects d’art’?

Or maybe pens being rebranded as ‘video chat conversation markers’?

Or even posters being pushed as ‘video chat mood enhancers’?

ARGHHHHHHHH!

The worst thing is I can imagine a planner coming up with something like this.

You know the sort, the ones who sell toothpaste as ‘smile architects’ or some other bollocks.

Look, I get in these tough times, they want to exploit any opportunity to drive some revenue … but it’s just shit isn’t it?

It’s also bollocks.

Because if they were going to sell any video chat accessories, surely they would be better off selling trousers or skirts because if anyone is like me, they’ve been wearing nothing but shorts for the last 6 weeks.

Banana Republic. You slipped on your own banana skin with this one.

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