Yes I’m back.
Sorry, but I am.
I know you had got used to peace and quiet but bad luck.
Not only am I back, but I’m pissed off.
So recently I came across this company …
Enjoy unsold food …
Eat at a time that is inconvenient for you.
Pay for something that could have been sitting there all bloody day.
Seriously, what the hell?
OK, I can just about accept that there is an audience who might find this idea appealing, even though I would still prefer it if the food went to the homeless rather than the cheap … but to claim ‘they’re ending food wastage’?
Come on …
I get purpose is a big thing for brands these days.
I get there is an audience who want to deal with brands that give a shit.
But just like the umbrella company I wrote about a few weeks ago with their bullshit purpose mission statement, it tends to only work if the companies purpose means they sacrifice something for the greater good rather than simply to use it as a way to earn profit.
But I’m still flabbergasted at this idea.
Imagine if a dating app used the same premise.
Lonely?
Fed up of being single?
Join ‘Too Good To Waste’, a dating app that connects you to people left on the shelf.
That’s right, through our app, you can spend your time with someone no one else wanted.
Together we can end loneliness forever.