I appreciate me – and this blog – being back, constitutes the worst Monday ever, but deal with it.
Hong Kong was as it always is … busy, noisy, energetic, proud, flamboyant.
Fuck I miss Asia.
Well, I miss lots about Asia, but one of the things I don’t is the bullshit bank advertising.
Where every company tries to convey how prestigious they are and – as a byproduct – how aspirational their customers are, even though what they show is the sort of tacky success you tend to see in a z-grade reality show contestants house.
Case in point this stuff from UOB Bank.
Introducing Singapore’s first diamond embellished, metal card.
No, seriously.
What a load of bollocks.
But what does ‘diamond embellished’ even mean?
Is it that minute square in the card … to the right of the chip?
Hahahahahahahahahahahahahaha, I think it is, because nothing says success like having a credit card with some cheap ass specks of diamond that even Ratners jewelers would turn their noses up at.
But it gets better …
By ‘better’, I obviously mean worse.
Because not only have they launched a credit card for the most insanely idiotic and egotistical customer on the planet – or at least Singapore – they’ve shown their true tacky colours by making one of the worst copy mistakes I’ve seen in ages to accompany the cards launch.
“For those who value exclusivity in its most extinguished form”.
Hahahahahahahahahahahaha.
Dickheads.
I love it, because nothing says class and sophistication like a lack of basic language skills.
Now while I’d love to extinguish the people who came up with this card and who want this card, I think leaving things exactly as they are is a much better solution … because not only does it make the people at the bank look the sad, shallow, idiotic wankers they are, it also ensures anyone who pulls this card out looks the sort of pathetic, egotistical, insecure and unsophisticated asshole they truly are.
That’s what I call a WIN:WIN in my book.
I will always love and miss Asia with all my heart, but I will always hate the lazy, contrived, aspirational bullshit that the marketing departments of so many companies continue to peddle.