Brand experience.
An exciting and new discipline in the brand building space.
Except …
Before some of you had started work.
Before some of you were even born.
SRVT – better known as Sargant Rollins Vranken Tereakes – were not only talking about it, but also doing a ton of stuff with it as well.
Now they were an agency ahead of their time.
An exciting, creative and progressive agency.
One of the very best I had the pleasure of working at.
But still, 23 years have passed since the slide at the top of this page was part of their credentials, so can we stop banging on about experience like it’s the newest, new thing in marketingland?
All we’re really doing by talking about it in these terms is highlighting how slow we actually are.
Especially as many brands – especially in the luxury space – were doing it decades before even SRVT … and certainly better than the ‘lowest level of consistency’ format seemingly favoured and promoted by so many.
God, this week has got off to a positive start hasn’t it, hahahaha.