Brands.
Bragging about their importance.
Their unquestionable dominance.
Their ability to solve everything you’ve ever wanted.
Their purpose to help humanity stop making fuck-ups.
Shame they miss the point when it comes to their day-to-day behaviour.
Like this lot … starting with the unsliding doors, Sliding Doors company.
Oh, it’s not just one store. It’s here too.
And here’s another.
Not quite the same as mopping is different to vacuuming, but close.
I know … I know … it’s a small thing.
But when brands act like they are the most important thing in people’s lives, then it becomes a big thing.
A big thing that makes people laugh at them rather than with them.
Don’t get me wrong, brands have importance.
What they do has – despite what some say – significance in people’s live.
But until they accept the role they really have in people’s lives and that they aren’t the be-all and end-all for human happiness/status/success/value/perfection … then they’ll keep being called out for their hypocrisy and stupidity.
No one expects perfection.
No one minds mistakes.
But they do like honesty … and until brands are as good with that as they are with amplifying their ego, they will never reach the adoration – or respect – that they aspire to have.