There’s an old saying that where there’s crisis, someone is making a fortune.
But this time, things are different.
Whatever industry – except, perhaps, video-conferencing, pasta-making and loo paper manufacturing – everyone is being challenged.
In fact the impact of COVID-19 has been so fundamental – from how society lives to how business operates – that things may never be the same again.
That sounds terrifying, especially with so many challenges to overcome, but one of societies greatest abilities is their way of adapting to – and creating – the ‘new normal’ which is why [to paraphrase Alvin Toffler] the illiterate of business in a post-COVID-19 era won’t be those who cannot read or write, but those who cannot learn, unlearn, and relearn.
Right now, across the World, the everything is being re-written.
What people want …
What people value …
What people expect …
What people aspire to …
And while some will claim that as things become normal, so will habits … it doesn’t take much to realise COVID-19 has already pressed societies reset.
The British government gave data to supermarkets so they could prioritise the elderly.
Companies stepped up for the greater good … from free food for the DR’s and Nurses to manufacturing products needed in the fight against COVID-19.
Communities started forming again. Really forming. Coming together to look after each other with compassion and fairness.
Humanity can work.
Government can care about the masses.
Commerce can balance compassion with profit.
The people who keep the country moving can be more respected than the people who earn the most.
We can’t forget this.
I hope we are not allowed to.