So recently I went to a model village …
For those of you not from the UK, that doesn’t mean I visited an example of an exemplary village – one where only happiness exists within the community – I mean I visited a literal model of a village.
I know … I know …
I’ll save the reasons behind why someone would do that – and what I would visit it – for another day, though it does perfectly capture the English eccentricity that led to the Blackcurrant Tango ad, St George, that I wrote about here.
Anyway, while I was there, I saw this chocolate ad from the 30’s or 40’s.
I don’t know about you, but I’m not sure this is the best ad for a brand I’ve ever seen.
Sure, they seem to suggest that their chocolate has almost god-like qualities for changing a customers mood from pain to pure, unadulterated happiness … but I’m not sure making your customer look like they are like Damien from The Omen is the best way to attract an audience – especially the photos on the extreme left and right.
Look, I like chocolate as much as the next devil child, but I don’t think I want something that suggests after consumption, it will turn me into some sort of beast that feeds off society.
Oh hang on, I do work in advertising.
And Fry’s proudly announce they make chocolate for the King and Queen of England, not to mention the Prince of Wales.
Plus, we shouldn’t forget they were behind that bloody awful ‘Turkish delight’ [I mean the chocolate AND the ad]
Shit, maybe this Fry’s ad wasn’t about trying to attract an audience but simply explain what their product will do to you.
And they say there’s no truth in marketing anymore …