So recently I was on a Delta flight when I was handed the menu.
I looked at the food choices but there was one thing that caught my eye above everything …
This …
That’s right … a premium heated nut mix.
Yes they were warm.
Yes, they were a variety of nuts in the small dish.
But premium?
Are they referring to the quality of the nut offered or – as I suspect – the ‘status’ that a warm variety of nuts conveys.
Either way, it smacks of utter pretentious rubbish …
Another example of a marketer who wants to appear ‘upmarket’ while actually demonstrating how desperate they are.
What with premium toilet roll, clingfilm and now nuts … maybe we all need a bit of a rest from this status inflation.
I get people like nice things … I get people will pay more for nice things … but the emphasis is on ‘nice’ and if people can’t tell the difference, then you have a problem and I can tell you Delta, I couldn’t tell the difference between your nuts [ahem] and any cheap-ass nuts I can find in a local pub except they were heated and served in a little dish.
Oh hang on, you probably read that ‘experience’ is better than ownership and so the heat and dish of your nuts were your way of offering a premium experience.
Hahahahahahahahahahahahahahaha …