So I recently saw this ad for the new Philips OLED TV.
It’s a beautiful product and – judging by the description – full of fantastic tech to elevate the watching experience.
Or is it?
You see when I read the first line of the copy, I started to have some doubts.
Don’t get me wrong, I’m not questioning the quality of a Bowers & Wilkins sound system – they’re incredible – I’m questioning if the rest of the TV matches B&W’s extremely high standards.
Why?
Have a read of the copy. Carefully.
If you can’t read it, it says this …
“Sound by Bowers & Wilkins for audio that lives up our OLED standard”
That’s right, they forgot to add the word ‘to’ between up and our … resulting in the sort of grammar you could expect from a 3 year old kid.
Or said another way, close … but not perfect.
I know it’s a small thing.
I know mistakes can happen.
But if you are trying to present your product as the highest of standards, it’s not a great look.
Hell, if they can let a word slip in their advertising, what standards have they let slip in making the product?
Philips may claim they’ve just launched the OLED+ standard … but judging by the attention to detail they’ve given their ad, it’s much more OLED-.