
So a client of ours has an arcade machine in their reception.
I say ‘game’, but it’s much more like a social definer … separating the haves from the have nots.
Any minute of the hour, you see people congregating there to test their gaming chops.
Pushing themselves to be better.
To rise up the ranks.
To be the eventual champion.
Except when I walked into that clients building, a new sheriff was in town.
Sure, I looked a bit knackered.
Sure, I am more ball shaped than athlete.
Sure, I made sure every meeting was as short as possible so I could play on that machine.
But as you can see from the picture above, I proved that in the field of sports it’s not how you look, it’s how you perform and I performed like the crap arcade game champion I truly am.
Let this achievement give all old dogs out there the belief that 2019 isn’t a year they need to learn new tricks, but to simply challenge the whippersnappers to games that don’t matter and they don’t care about.
Which means this post is ultimately a strategy lesson on repositioning.
