So as any poor, regular reader on here knows, I’ve been getting emails from APAC Insider magazine saying that Cynic was in the running for a Business Excellence Award in Australia.
Now while this is flattering, you’ll also know that Cynic legally closed their doors in 2010 so APAC Insider are basically a bunch of con-merchants.
Well, now I have unequivocal proof of it because – as I suspected we would – we won.
Yep, Cynic – a company that has not been in legal existence for SEVEN YEARS – has won a Business Excellence Award.
Now they may claim our excellence is in the fact we sold the company, but frankly, this would have been more believable if they’d not left a 7 year gap before bestowing us with their award.
But that’s all by-the-by because I know what you want to know what we won.
Is it a massive trophy?
Is it a huge cheque?
Is it a staring role at a lavish ceremony?
No, it’s this …
That’s right, our ‘prize’ is the chance to get a discount to advertise in their magazine.
A magazine that gives out prizes to companies that don’t exist anymore.
A magazine no one has heard of.
Oh hang on, they also give you a ‘digital certificate’ that you can put on your website. Oh that’s alright then … I mean, who wouldn’t want to advertise a bullshit magazine’s award on their website that basically say’s We’re a bunch of gullible fools.
I hate this company … I hate what they are trying to do to small business.
Sure, the small companies might have some blame to share if they do it, but as I wrote a while ago, when you’re just starting out, you are so desperate to feel you are moving forwards, you tend to grasp onto anything that feels like a positive step.
That’s what those fucks at APAC Insider magazine are exploiting and managing to get away with it.
But there is some good news because last week I received an email from them expressing their interest in being nominated for the International Magazine Publishers ‘Promotion of the Year’, so maybe they’ll be learning their lesson more quickly than we all hoped.
And I’ll be there applauding them when they get their moment in the spotlight.